The Power of Play

December 2023

The toys, books, and media content we expose children to have an immense impact on their development and worldviews. Unfortunately, many products still lack adequate representation and diversity, reinforcing stereotypes. This not only harms minority children who fail to see themselves reflected, but also deprives all kids of the chance to learn inclusivity through play.

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The good news is that many brands are now making concerted efforts to integrate diversity and promote equity through thoughtful product design and marketing. From racially diverse dolls and action figures to storybooks celebrating various cultures, religions, disabilities, and family structures, companies are recognizing their responsibility to help raise the next generation with empathy and open-mindedness.

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Exposing kids to toys and stories featuring minority heroes and role models provides them with the mirrors they desperately need to build healthy self-esteem and dreams for their future. Just as importantly, it offers them windows into the lives of those from different backgrounds, fostering understanding and compassion.

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By allowing children to imagine and roleplay diverse identities, inclusive toys lay the foundation for belonging. No child should feel excluded from the power of play. The more kids experience diversity in their formative playtime, the more equipped they'll be to build a just world where all people can live in equity.